Although shoppers are feeling somewhat better about the economy than they were this time last year, according to McKinsey’s findings, and although inflation rates leveled off at 3.7% in September, the U.S.
1 and officially kicked off its Black Friday deals a week later.īut, brands aren’t guaranteed a successful holiday selling season simply by beginning their marketing campaigns earlier in the year or offering the expected discounts. And Black Friday has expanded to Black November for retailers like Walmart, which unveiled its Black Friday campaign on Nov. Retailers began promoting holiday ads on social media as early as September, with many more following suit in October, according to recent survey findings from McKinsey & Co. This year, many brands started their holiday marketing push even earlier than usual.
